CRM systems are used to automate all sorts of client-oriented business processes. But can they actually manage relationships? Find out now!
Hot To Manage Business Relationships With CRM?
Relationships matter. Especially in business today! Let’s face it – we all live in the internet era where anything is available through Facebook or Twitter or Instagram. We are already used to the royal treatment, especially now that all major brands are aimed at personalization of established contacts.
We, as clients, are treated as friends today by major companies and we love it. Businesses have to adapt to this model or fail in sales. Alas, it’s easier said than done. How can a brand be personal friends with hundreds or even thousands of clients? With CRM free of charge, of course. How does that work?
CRM in business
A CRM is a system designed to automate all kinds of routine client relationship management tasks. They allow for sustainable, easily manageable and scalable growth! Just think about it – you basically have a digital phone book that contains contacts of all of your clients. And so much more!
Based on your marketing approach you could have gathered all kinds of data from emails to shipping preferences.
Use these facts to boost people’s awareness of your brand. If you have a large enough segment of an audience that lives in NY and you can afford the shipping discount there – inform this group about your deal. They will be informed about a promo and they will know you care about them in particular. You are not making an offer to everyone, after all. You are delivering value to New Yorkers specifically, and that’s the point.
The same can be said about birthday presents, special deals for teachers, doctors, students and whatnot. In either case, a specific segment of your audience will feel connected to you because you put their needs, their lifestyles first.
CRM in your company
All of your actions are clearly documented so it’s easy to find and get rid of all kinds of bottlenecks. That noted, you will have clear, data-driven stats regarding your team’s performance so you can work on the most troubling spots. If most of your team pitches clients in the wrong way or fails at cold calling – you will know what to focus on. How awesome is that?
All of the above noted, a CRM still automates your business processes. Automation means less time spent on routine tasks and more money available for investments in team building, trainings, sales and marketing.
You will be cutting the corners you never knew you could cut. Combine all that was said above and think – are these reasons alone not enough for you to invest in a CRM system?