Digicel has announced today the re-branding of their home entertainment system Digicel Play to Digicel, as a means of simplifying its business in a quest to deliver a more unified experience to customers.
Digicel Play was launched in October of 2015, and to date it is the only fibre to the home network available on the island. Digicel Play consists of cable tv, fast internet connection and home phone. There are multiple packages to choose from, all with various prices and offerings.
The change of branding from Digicel Play to Digicel will not affect the companies offering. Digicel’s director of marketing for Digicel Caribbean Limited explained that “this is all about simplifying our business to deliver the best and most amazing experiences and innovation to our customers as one single unified brand. We,re committed to building on the improvements and investments we’ve made to our business over the years to deliver a more agile simplified and unified brand ready to deliver a seamless experience to our customers now and in the future”
In addition to the name change from Digicel Play to Digicel, the only other change that customers should expect to see is the removal of the purple color from the Digicel Play branding to the familiar red that is common with the Digicel logo.